On December 10, 2021, the second part of the conference "Communication in science. Communication of knowledge. The role of scientific societies” was held. Four speakers and 26 participants took part in the event.
During the first panel, the participants of the videoconference listened to the speeches of professor Diana Pietruch-Reizes and professor Paweł Nowak.
Professor Pieruch-Reizes gave a lecture entitled "Code of interdisciplinarity in information science". During it, she referred to such issues as the complexity of scientific discourse, the semantic relatedness of interdisciplinarity and creativity, as well as the long-term benefits of collaboration between scientists representing various fields. The professor noticed that the division into classical science and humanities is not so clear today. For years, we have been observing the progressive integration of the scientific community. Therefore, interdisciplinarity is no longer perceived as a fleeting fashion, but it is starting to be a real, though difficult to develop, necessity.
Professor Nowak directed the audience's attention to the need to consciously use metaphorics in the language of science popularizers. In the speech entitled "From information through interpretation to communication. Metaphorology in popularizing science", first discussed the essence of the narrative turn, and then proceeded to the characteristics of pictorial schemes of information presentation, which at the same time stimulate the imagination of recipients and do not impoverish the presented research results. In this context, metaphors relating to combat, bridge, spectacle and travel have been recognized as the most effective means of expression. The speaker also emphasized that if the chosen metaphor is to be effective, it must, firstly, be understandable (it cannot be too specialized and complicated), and, secondly, it must not draw attention to itself.
The second panel of the conference was devoted to discussing practical issues related to conducting communication mediated by websites and social media.
In the first speech, Karolina Burno-Kaliszuk, PhD, and Sylwia Skotnicka, MA, familiarized the audience with the assumptions of user-oriented content design. After briefly describing possible ways of identifying recipients of media materials and their needs, the speakers drew attention to the main information areas of scientific society websites: news, member profiles, regulations, member recruitment, contact details and news for the media. Kinga Ludwik, MA, introduced the participants to the principles of operation of Facebook algorithms and the ways in which societies can use social publications to promote their own events. In her speech, she also referred to the selection of the target group and the communication tools adapted to it, including the advertising system.'=
The December conference was a continuation of the meeting held under the same title on May 28, 2021. Both events were held under the patronage of the Committee for Sciences on Social Communication and Media of the Polish Academy of Sciences and the Council for Dissemination of Science at the Presidium of the Polish Academy of Sciences.
A post-conference publication is planned for 2022.